Creative Direction + Production.
Photoshoot Highlighting Company's Outdoor Kitchen Products in Residential Home - Vetted photographer, created shot list, coordinated on-site styling and direction, uploaded to web
Product Sizzle Reel - Audited pre-existing content, wrote video script, coordinated edits with freelance videographer, uploaded to web
Photoshoot Highlighting Company's Outdoor Kitchen Products in Residential Home - Coordinated with photographer already capturing home for magazine feature, created shot list, uploaded to web
Product Usage Content - Identified gaps within existing content assets, worked with culinary content creator partner to develop product-focused recipe to support Thanksgiving campaign, photography direction, uploaded to web
Product Usage Content - Identified gaps within existing content assets, worked with culinary content creator partner to develop product-focused recipe to support summer campaign, photography direction, uploaded to web
Product Usage Content - Identified gaps within existing content assets, worked with culinary content creator partner to develop product technique guide and video to support product education and usage, photography direction, uploaded to web
Product Sizzle Reel - Audited pre-existing content, wrote video script, coordinated edits with freelance videographer, uploaded to web