Content Development + Copywriting

Email newsletters, press articles, and social media.

Email Newsletters

Company
Kalamazoo Outdoor Gourmet

Year
2020-2022

Developed a newsletter calendar aligned with marketing promotions and seasonal campaigns; outlined content, wrote copy, sourced images, and uploaded emails into the email platform.

Developed a newsletter calendar aligned with marketing promotions and seasonal campaigns; outlined content, wrote copy, sourced images, and uploaded emails into the email platform.

Developed a newsletter calendar aligned with marketing promotions and seasonal campaigns; outlined content, wrote copy, sourced images, and uploaded emails into the email platform.

Developed a newsletter calendar aligned with marketing promotions and seasonal campaigns; outlined content, wrote copy, sourced images, and uploaded emails into the email platform.

Developed a newsletter calendar aligned with marketing promotions and seasonal campaigns; outlined content, wrote copy, sourced images, and uploaded emails into the email platform.

Developed a newsletter calendar aligned with marketing promotions and seasonal campaigns; outlined content, wrote copy, sourced images, and uploaded emails into the email platform.

Press Articles

Company
Beloved Brands (Previously Franworth)

Year
2024-2025

Company Brand Partner Milestone Announcement - Interviewed internal stakeholders to capture quotes, wrote article with minimal feedback, and positioned the success of this emerging franchise's growth using key industry points and messaging.

Company Brand Partner Milestone Announcement - Interviewed internal stakeholders to capture quotes, wrote article with minimal feedback, and positioned the success of this emerging franchise's growth using key industry points and messaging.

Company Brand Partner Milestone Announcement - Interviewed internal stakeholders to capture quotes, wrote article with minimal feedback, and strongly positioned the emerging franchises success as a testament to their brand story, history, and product

Company Brand Partner Milestone Announcement - Interviewed internal stakeholders to capture quotes, wrote article with minimal feedback, and strongly positioned the emerging franchises success as a testament to their brand story, history, and product quality.

New Brand Partnership Announcement - Interviewed internal stakeholders to capture quotes, wrote article with minimal feedback, and positioned the partnership as a means to achieve nationwide success in franchising.

New Brand Partnership Announcement - Interviewed internal stakeholders to capture quotes, wrote article with minimal feedback, and positioned the partnership as a means to achieve nationwide success in franchising.

Social Media

Company
Beloved Brands (Previously Franworth)

Year
2024-2025

Social post promotion new SEO focused blog, wrote copy, directed graphic and blog creation, and posted across channels.

Social post promotion new SEO focused blog, wrote copy, directed graphic and blog creation, and posted across channels.

Social post highlighting a franchisee's path to business ownership within company's portfolio of brands, created series, interviewed franchisee, directed graphic template, wrote caption, and posted across channels.

Social post highlighting a franchisee's path to business ownership within company's portfolio of brands, created series, interviewed franchisee, directed graphic template, wrote caption, and posted across channels.

Social post highlighting a brand within company's portfolio of brands, being featured in a media piece, created graphic template, wrote caption, and posted across channels.

Social post highlighting a brand within company's portfolio of brands, being featured in a media piece, created graphic template, wrote caption, and posted across channels.

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